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Marketing

Founding Head of Growth & Marketing

Remote
Equity-Only, Full-time
Posted May 18, 2025

EchoPM is looking for a scrappy and strategic Head of Growth to lead marketing efforts across SEO, content, email, and product-led funnels.

Skills & Expertise

SEO
Content Marketing
Lifecycle Email
Analytics
HubSpot / Segment / PostHog

About Echo Property Management

Our Mission

To revolutionize the rental experience by providing innovative property management solutions that benefit both property owners and tenants. We strive to create seamless, transparent, and efficient rental processes that set new standards in the industry.

Our Values

Innovation: Continuously improving and adapting to meet evolving market needs
Integrity: Building trust through honest and transparent practices
Excellence: Delivering exceptional service in everything we do
Community: Fostering positive relationships between property owners and tenants

Our Culture

At Echo Property Management, we believe in creating an inclusive and collaborative environment where every team member's voice is valued. We encourage continuous learning, professional growth, and work-life balance. Our team is diverse, passionate, and committed to making a positive impact in the property management industry.

What We Offer

Competitive compensation and benefits package
Flexible work arrangements
Professional development opportunities
Modern office environment
Regular team events and activities

About the Role

As EchoPM’s Founding Head of Growth & Marketing, you’ll own the full-funnel growth strategy across SEO, content, paid acquisition, email marketing, and product-led loops. Your mission is to build a repeatable, scalable system for bringing qualified property managers into our ecosystem—and activating them successfully.

You'll start with our brand voice, refine positioning, and develop campaigns that drive traffic and convert interest into signups. You’ll experiment with landing pages, onboarding flows, lifecycle messaging, and high-leverage content across blog, LinkedIn, YouTube, and email.

You’ll work cross-functionally with product, sales, and engineering to create a holistic experience that moves users from awareness to adoption to advocacy. You’ll also define the metrics we track, build dashboards, and help shape the company’s narrative in the industry.

This is the perfect role for a growth marketer who wants ownership, breadth, and the ability to make outsized impact at the earliest stage. You’ll set the pace for growth—and own the strategy that gets us from 0 to 500+ orgs.

Responsibilities

Design and execute SEO + content strategy
Run lifecycle and email marketing campaigns
Own site traffic, signups, and conversion metrics
Write or outsource engaging, high-performing content
Collaborate with sales on retargeting and lead scoring

Requirements

3–5 years of growth or demand gen experience in SaaS
Strong writing and analytical skills
Hands-on experience with SEO tools and marketing automation
Comfort with rapid testing and lean experimentation

Nice to Have

Experience growing from 0 → 1M ARR
Basic Figma or design skills
Landing page optimization expertise

Ready to Apply?

Join our team and help shape the future of rental experiences. We're excited to hear from you!

Job Details

Department

Marketing

Location

Remote

Employment Type

Equity-Only, Full-time

Salary Range

Equity-First (0.75% – 1.0% pre-funding)

Posted Date

May 18, 2025

Quick Actions

Why Work With Us

Collaborative Culture

Work with talented, passionate people who are committed to our mission.

Meaningful Work

Make a real impact on how people find and manage their homes.

Growth Opportunities

Develop your skills and advance your career with our support.

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